Write a useful website brief for an AI
Turn a loose idea into clear instructions before you ask an AI tool to build anything.
What you will finish
Finish with a one-page brief that explains the audience, purpose, pages, content, design limits and definition of done.
Step by step
- 01
Name one visitor
Write down exactly who the first useful version is for. Avoid broad answers such as everyone or all businesses.
- 02
Choose one outcome
Decide what that visitor should understand or do after viewing the website.
- 03
List the required content
Write the headings, facts, links and calls to action you already know. Mark missing facts instead of asking AI to invent them.
- 04
Set boundaries
State the pages, visual direction, mobile requirements, accessibility needs and features that are out of scope.
- 05
Define done
Describe the checks the finished website must pass: working links, mobile layout, readable text, no exposed secrets and a successful deployment.
Use this as a starting point
Help me turn the notes below into a website build brief. Keep every fact unchanged. Do not invent testimonials, experience, statistics or contact details. Organise the brief into audience, purpose, required content, pages, visual direction, technical limits, accessibility, privacy and acceptance checks. Mark unanswered questions clearly. Notes: [paste your notes]Replace the bracketed notes with your own facts. Read the answer before using it.
Watch for these
- Starting with colours before deciding the purpose
- Asking for a complete website in one vague sentence
- Letting the AI invent proof, clients or qualifications
Before you continue
- The audience is specific
- The main visitor action is clear
- All claims come from you
- Mobile and accessibility are included
- Unanswered questions are visible